The challenge
The UAE Government was determined to drive up recycling among residents, and we were called to help.
The solution
Working with partners, we developed a pilot recycling station in an area where residents could drop off many different types of recyclable items. The centre accepts a total of 15 different materials for recycling, including familiar recyclables such as glass and cans, along with old mobile phones, clothes, and batteries.
This recycling centre is fully accessible by all modes of transport, including wheelchairs and is open 24/7.
We developed and installed smart recycling bins, which send us a signal when they are full, reducing the emissions associated with unnecessary transportation. These bins are powered by renewable energy generated from solar panels on the roof of the recycling centre.
Critically, we also ensured that the location and services of the recycling centre are widely known using social media, radio stations and even television stations to promote the launch and ensuring they are easily geolocated through all major platforms and search engines in the country.
The results
The success of the original recycling centre led to a roll-out of this model across other major cities in UAE. There are now 13 Averda-operated recycling centres across the UAE and their introduction has helped to increase recycling rates among residents, including driving up the amount of waste that is segregated at source.
